How to find investors for your property deals (UK sourcers)

Where UK deal sourcers find cash buyers and investors, how to build and qualify an investor list, and the rules to stay on the right side of.

Updated November 2026

A good deal is only worth something if you have a buyer for it. The sourcers who earn steadily build their investor list before they need it, and know exactly what each investor buys.

Where to find investors

  • Property networking events. Most large towns have monthly meetups. Bring a real deal, or your area's figures, rather than a pitch.
  • LinkedIn and Facebook groups. Post useful local insight, like how many rentals in a town can't legally be re-let, and talk to the people who engage.
  • Landlords you already know. Existing landlords often want more of what they already own, in the same area.
  • Letting agents, mortgage brokers and accountants who work with investors and can introduce you.
  • Past buyers. An investor who bought once and had a smooth experience is the easiest second sale.

Qualify every investor

  • What they buy: strategy, property types, areas, price range and minimum yield or discount.
  • How they buy: cash or mortgage, and proof of funds.
  • How fast they can move, and who else is involved in the decision.
  • Their contact preferences and permission to send them deals.

Stay compliant

  • Run AML checks on investors, including source of funds, before an offer is accepted.
  • Don't pool money from several investors or promise fixed returns: that can turn a deal into a regulated investment.
  • Get consent before sending marketing emails or texts to individual investors, and let them unsubscribe easily.

In Upstream, each investor's buying criteria are matched to your deals automatically. They see matching deals in their own portal without the address, and can ask to reserve in one click.

Frequently asked questions

How do deal sourcers find investors?

Through property networking events, LinkedIn and Facebook groups, existing landlords, letting agents, mortgage brokers and past buyers, then by qualifying each investor's criteria and funds.

Can I send deals to investors by email?

Yes, but you need individuals' consent for marketing emails, and they must be able to unsubscribe.

Can I pool money from several investors into one deal?

Be careful: pooling money or promising returns can make it a regulated investment scheme. Take legal advice first.

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How to find investors for your property deals (UK sourcers) | Upstream